Digital Marketing and Digital Business Services

The problem

Marketing activity is often disconnected from the systems that handle the resulting enquiries. Campaigns run without clear measurement, websites are not technically sound for search engines, and enquiries are lost between channels.

Situations we often see

• A website receives visitors but few enquiries, and nobody knows why.
• Paid campaigns run without conversion tracking.
• Social media is updated irregularly and is not connected to any business objective.

What the service covers

• Search engine optimisation: technical, on-page and content improvements
• Search engine marketing and pay-per-click campaign management
• Social media optimisation and social media marketing
• Email and SMS campaigns, using customer consent and opt-out handling
• Analytics and conversion tracking connected to enquiry handling
• AI-assisted marketing operations, such as content drafting and reporting, with human review

How it is delivered

1. 1Agree objectives and the measures that will be reported
2. 2Fix technical issues on the website before spending on promotion
3. 3Run activity on a defined monthly plan
4. 4Report on activity and results each month, and adjust the plan

What it gives you

• Marketing activity tied to measurable business objectives
• Enquiries captured and followed up rather than lost between channels
• Clear reporting of what was done and what it achieved