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WhatsApp Business and Communication Automation

Business messaging, notifications and support workflows over WhatsApp Business and related channels, connected to the systems that hold the information.

The problem

Customers expect updates and answers on the messaging channels they already use. Without integration, staff send the same messages manually, conversations are not recorded in business systems, and response times depend on who is available.

Situations we often see

  • Order, appointment or fee reminders are sent manually one by one.
  • Customer questions arrive on personal phones and are not tracked.
  • Notifications from a business application need to reach customers on WhatsApp.

What the service covers

  • WhatsApp Business account and messaging set-up, following the platform's policies
  • Integration of WhatsApp Business messaging with business applications
  • Transactional notifications and reminders
  • Customer support workflows, including automated first responses and hand-off to staff
  • Interactive voice response (IVR) and SMS where they suit the communication requirement
  • Message templates, opt-in and opt-out handling, and conversation records

How it is delivered

  1. Map the communication workflow and the systems involved
  2. Confirm platform requirements, such as business verification and message template approval
  3. Build and test the integration with a limited audience first
  4. Monitor delivery and response handling after launch

What it gives you

  • Consistent, timely communication without manual repetition
  • Conversations linked to customer and business records
  • Support staff focused on enquiries that need a person

Have something to build, fix or look after?

Tell us about it in a few lines. We read every enquiry and reply with the questions that matter.