Our identity

One head. Five colours. Four circuits.

Our emblem is a person thinking, drawn in the colours of everything we do. Watch it come together, then take it apart.

The head

1The head
It starts with a person
The emblem is a human head in profile, looking forward. Before any technology there is a person with something worth solving, and that is where every project of ours begins.
2Five bands
Wisdom has more than one colour
The head is made of five horizontal bands: teal, blue, purple, coral and orange. Prajna means wisdom, and no single colour holds all of it. The same five colours run through this website, from the stripe at the top of every page to the small mark before each section label.
3Four circuits
Insight becomes working technology
From four of the bands, circuits run out of the head and end in terminals. Prajna is insight; Bytes is computing. What is understood inside the head leaves it as technology that works in the world.
4Gears to circuits
From gears to circuits
The original emblem ended each circuit in a mechanical gear. In 2026 the gears became circuit terminals: a ring with a centre, digital rather than industrial, and still clear at the size of a browser tab. The five bands were kept exactly as they were.
Original
2026 refinement
5The spark
One band carries no wire
The orange band, at the base of the head, is the only one without a circuit. On this site it became the spark: the small orange point on every Prazza antenna, the idea passed from one character to the next.

Colours

Where each colour lives

Choose a colour to see its band in the emblem and who carries it on this site.

Carried by

Pra · Plan

Agree what matters most and where to start.

Typeface

Our typeface is IBM Plex. Its Latin, Devanagari and Arabic designs were drawn as one family, so English, Hindi and Arabic read as the same company.

Brand care

We never redraw, recolour or rotate it. Every use comes from the same approved drawing.
We keep clear space around it of at least the height of one band.
Below 24 pixels we show the head alone, without the circuits, so it stays clear.
The full-colour emblem is used on light and dark backgrounds alike.

Tell us yours. We will carry it from the first spark to something that keeps working.